Today, our name catches up with who we’re already building for - every business and organization that powers the physical economy. By connecting and automating their operations, our customers are able to grow without compromising safety, productivity, or profitability. Our AI-powered applications automate tracking and telematics, driver safety, compliance, maintenance, spend management, and much more. Our IoT data platform connects vehicles, equipment, and facilities to the cloud. The absence of an integrated platform to manage physical operations has constrained the safety, productivity and profitability of almost 50% of our economy. Without digitization, these businesses cannot efficiently grow to meet the ever increasing demand for their output.īut technology has not enabled these businesses to scale the way it has the digital economy. The common thread that runs through all these industries is the need to connect and automate their operations. We named our company KeepTruckin because it captured the essence of our mission and the people we wanted to serve.Īlong the way, we realized that the problems we solve apply not just to the trucking industry but to all businesses and organizations that operate in the physical economy - construction, agriculture, field service, manufacturing, energy, and many more. We wanted to build technology that would improve the safety and efficiency of the businesses that keep our economy moving. Nine years ago, Ryan, Obaid, and I set out to bring the trucking industry online. Today, we’re changing our name from KeepTruckin to Motive.
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